We tell stories like old times. This is our favorite.

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THE DAY CHHOTA BACCHA WAS BORN

One late winter afternoon in a typical Indian home, while the sun shimmered through the trees and a warm breeze blew, the family elders sunned themselves in the courtyard and the local biddies sang with the Dholak. The aroma of Indian spices wafted through and a brood of young toddlers in crisp white MulMul
Dhotis giggled. Celebrations were on to welcome the new baby! The Dadi fussed over the baby with love and the Nani lovingly shooed off the inquisitive young cousins.
This is where CHHOTÀ BACCHÀ was born.

INSPIRATION

Back to basic, traditional, modern, and emotional. Inspired by everyday Indian traditions and driven by emotions CHHOTÀ BACCHÀ is all about depicting culture and values through handmade homegrown products. The brand believes in connecting people by age-old customs and beliefs that are prevalent in our thought and psyche as a hand me down.

WORK ETHICS

Simple sustainable life and ethical work – at CHHOTÀ BACCHÀ we believe the way forward is to go back to
the roots. We work with Nature, try and control waste, reuse and up cycle and happily practice fair trade.
Our work spaces have women, local music playing and general chit chat- you get the picture?

HANDWRITING

CHHOTÀ BACCHÀ is a state of mind, relaxed, languid and contemporary. The idea is to not rush! Driven by
beliefs and the comfort we derive from our roots, the brand blends old world everyday customs with modern
sustainable ergonomics. CHHOTÀ BACCHÀ is a minimal sensory brand built on stories, for new born and
toddlers where their comfort is of utmost importance.

VALUES

Our artisan team is an all women team, all mothers with babies which enforces the base need of practical
easy efficient product line. Through the essence of design and details, we take forward the legacy of
traditional India and celebrate.

CHHOTÀ BACCHÀ partners with women self-help groups to utilize the fabric waste. We proudly partner
with GOONJ and eSamudaay to measure our impact.

ALLIANCE

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RESPONSIBLE

Team CHHOTÀ BACCHÀ is an amazing set of people, well aware of the impact of any commercial work on
the environment. Or should we say the lack of it from our business, given the fact we are putting in all effort
to make our baby business sustainable, organic, waste controlled and leave little carbon footprints.

GRASSROOT

‘In a world of algorithms, hashtags and followers, know the true importance of human connection’.

Our core belief is to actively incubate and work towards providing stability, growth and life changing
opportunities to rural women and artisans. Based on this conviction, the way forward is grass root with our
work ethics revolving around decentralized work, empowering local art and craft.

Meet The Team

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ANJALI SHARMA

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Founder and Design Lead

Alumnus NIFT batch of 1991.
Top 100- Women Transforming India Awards, NITI AAYOG India, 2019.
A serial entrepreneur with three decades in garment trade, Anjali’s quest is to understand ‘Profit’.
CHHOTA BACCHA is her third venture. A new decentralized way of work spacesfor women, a conscious
attempt at being responsible, waste controlled, leaving little carbon footprint, achieving SDGs Anjali
believes bottoms up is the new holistic way forward for businesses.

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ANUP PAI

Founder Investor and Business Advisor

With an experience panning three decades, Anup Pai works with first time entrepreneurs, building
businesses based on NEW ideas - all of which are a little bit off-center, edgy, quirky and a little ahead of
their time. Previously, Anup worked as a Core Banking Technology Consultant and as a founder of a
company in Banktech and Regtech space that was bought by a NASDAQ listed company.

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KARUNESH VIR VOHRA

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Advisor and expert on “Business of Design"

Karunesh lives by the mantra ‘Strategy is common sense’
A NIFT Alumni batch of 1992, Karunesh has, over the last 25 years worked with leading corporates like
ABFRL Proline. He has also been a Design Entrepreneur and worked with clients in India and abroad.
He has over the years evolved and propounded the “Business Of Design” method.
His customized approach has borne fruit across a gamut of companies and product categories in fashion and
life style businesses. The strategy of humane centered and empathy based design has aided and abetted the
various businesses he has worked for.

Who we are

While the new mother is lovingly made to stay indoors for the 40 days, to heal and become stronger, the new baccha is with the dadi, nani and the midwife.

Old school and yet fresh – that is how we perceive a new BACCHA’s immediate caregivers. The dadi’s love shows with drishti and the nani’s when she recites the Hanuman Chalisa. And then there is the daayamma who protectively covers the milk bottle from everyone with a Rumal and only then gives the baby the feed.

That is how we have seen our babies being brought up. And that is our ethos of work and thought.

TRADITIONAL

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GRASSROOT

‘In a world of algorithms, hashtags and followers, know the true importance of human connection’.

Our core belief is to actively incubate and work towards providing stability, growth and life changing opportunities to rural women and artisans. Based on this conviction, the way forward is grass root with our work ethics revolving around empowering local art and craft.

We will continue to proudly add to this section and make it the most satisfactory and strongest vertical of our work.

CONSCIOUS

Team BACCHA is an amazing set of people, well aware of the impact of any commercial work on the environment. Or should we say the lack of it from our business, given the fact we are putting in all effort to make our baby business sustainable, organic, waste controlled and leave little carbon footprints. We are proud to be partnering with GOONJ with who we reuse apparel, and anticipate all the support from our target audience.

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