Our Story

WORK ETHICS

Simple sustainable life and ethical work – at CHHOTÀ BACCHÀ we believe the way forward is to go back to
the roots. We work with Nature, try and control waste, reuse and up cycle and happily practice fair trade.
Our work spaces have women, local music playing and general chit chat- you get the picture?

HANDWRITING

CHHOTÀ BACCHÀ is a state of mind, relaxed, languid and contemporary. The idea is to not rush! Driven by
beliefs and the comfort we derive from our roots, the brand blends old world everyday customs with modern
sustainable ergonomics. CHHOTÀ BACCHÀ is a minimal sensory brand built on stories, for new born and
toddlers where their comfort is of utmost importance.

VALUES

Our artisan team is an all women team, all mothers with babies which enforces the base need of practical
easy efficient product line. Through the essence of design and details, we take forward the legacy of
traditional India and celebrate.

THE DAY CHHOTA BACCHA WAS BORN

One late winter afternoon in a typical Indian home, while the sun shimmered through the trees and a warm breeze blew, the family elders sunned themselves in the courtyard and the local biddies sang with the Dholak. The aroma of Indian spices wafted through and a brood of young toddlers in crisp white MulMul
Dhotis giggled. Celebrations were on to welcome the new baby! The Dadi fussed over the baby with love and the Nani lovingly shooed off the inquisitive young cousins.
This is where CHHOTÀ BACCHÀ was born.

INSPIRATION

Back to basic, traditional, modern, and emotional. Inspired by everyday Indian traditions and driven by emotions CHHOTÀ BACCHÀ is all about depicting culture and values through handmade homegrown products. The brand believes in connecting people by age-old customs and beliefs that are prevalent in our thought and psyche as a hand me down.

ALLIANCE

CHHOTÀ BACCHÀ partners with women self-help groups to utilize the fabric waste. We proudly partner
with GOONJ and eSamudaay to measure our impact.

RESPONSIBLE

Team CHHOTÀ BACCHÀ is an amazing set of people, well aware of the impact of any commercial work on
the environment. Or should we say the lack of it from our business, given the fact we are putting in all effort
to make our baby business sustainable, organic, waste controlled and leave little carbon footprints.

GRASSROOT

‘In a world of algorithms, hashtags and followers, know the true importance of human connection’.

Our core belief is to actively incubate and work towards providing stability, growth and life changing
opportunities to rural women and artisans. Based on this conviction, the way forward is grass root with our
work ethics revolving around decentralized work, empowering local art and craft.

Who we are

TRADITIONAL

While the new mother is lovingly made to stay indoors for the 40 days, to heal and become stronger, the new baccha is with the dadi, nani and the midwife.

Old school and yet fresh – that is how we perceive a new BACCHA’s immediate caregivers. The dadi’s love shows with drishti and the nani’s when she recites the Hanuman Chalisa. And then there is the daayamma who protectively covers the milk bottle from everyone with a Rumal and only then gives the baby the feed.

That is how we have seen our babies being brought up. And that is our ethos of work and thought.

GRASSROOT

In a world of algorithms, hashtags and followers, know the true importance of human connection’.

Our core belief is to actively incubate and work towards providing stability, growth and life changing opportunities to rural women and artisans. Based on this conviction, the way forward is grass root with our work ethics revolving around empowering local art and craft.

We will continue to proudly add to this section and make it the most satisfactory and strongest vertical of our work

CONSCIOUS

Team BACCHA is an amazing set of people, well aware of the impact of any commercial work on the environment. Or should we say the lack of it from our business, given the fact we are putting in all effort to make our baby business sustainable, organic, waste controlled and leave little carbon footprints. We are proud to be partnering with GOONJ with who we reuse apparel, and anticipate all the support from our target audience.